marketing

We have to have the difficult conversations if we want to see change

There’s a phrase that’s been doing the rounds, as individuals and organisations have been waking up to the need to take responsibility for addressing the power imbalances that beset almost every aspect of society – “do the work”. But what does it mean, and how do we begin?

I’m working with the UK Arts Marketing Association as part of their Show Up programme, which challenges CEOs to explore what it means to work towards inclusion and accountability. One of my responsibilities is to blog about the experience. This is the first in a series of reflections.

What's your story? Top tips for content marketing

Whether you’re a journalist, a fiction writer, a biographer, a marketer or a corporate PR pro, the art of telling a good story will invariably lie at the heart of what you do.  Attracting the attention of your audience and then holding them captive is an invaluable skill.  Stories that inspire, inform, entertain and move are undoubtedly the best way to engage with people and make an impression.