Whether you’re a journalist, a fiction writer, a biographer, a marketer or a corporate PR pro, the art of telling a good story will invariably lie at the heart of what you do. Attracting the attention of your audience and then holding them captive is an invaluable skill. Stories that inspire, inform, entertain and move are undoubtedly the best way to engage with people and make an impression.
Memories and the value of narrative truth
Memories are the defining feature of human identity. They underlie the decisions that help determine our future, they colour our reflections on the past, and they characterise our life stories. But our headspace is notoriously fluid, susceptible to damage, change and loss. The stories that we weave together from what we can recall, while an inimitable gateway into our personalities, are not entirely true.